Will we see a Netflix rival in the UK this year?

By Nick Fraser |

The technology sector seems hotter than ever right now, especially in broadcasting, with massive upheavals in the world of traditional media. Content platforms like Netflix have used technology to revolutionise the way people watch TV and films, but now there are several reports that the old-school giants of British media are finally beginning to catch up. So, when are we likely to see the start-up of a new ‘Brit-flix’?

A British streaming service

Not content to let multi-billion pound corporations such as Netflix and Amazon rule the streaming world forever, the BBC, ITV, and Channel 4 are now preparing to unite their support behind a new project. With American broadcaster NBC Universal also backing a UK platform, the willpower and money may finally be in place to create a domestic public service rival to Netflix/ Amazon Prime Video.

Since 2012, both US streaming services have taken a massive share of the UK market, gaining millions of new subscribers for both Netflix (8.2 M) and Amazon (4.3M). With the surge in on-demand viewing, British broadcasters risk being completely eclipsed if current trends continue...

Past trouble

Yet since no broadcaster is big enough on its own to match the size and deep pockets of Netflix/ Amazon, a successful attempt requires all UK providers to work in conjunction. But getting historic rivals to cooperate is never easy. After all, similar efforts have already failed – the BBC and ITV launched ‘Britbox’ in the USA, intended as a direct rival to Netflix, but Channel 4 failed to support the digital service and it never received a British debut. Nevertheless, all broadcasters did cooperate in 2007 on ‘Kangaroo’, a digital on-demand service that was ultimately blocked by the competition regulator. Kangaroo planned to involve the BBC, ITV, and Channel 4 combining forces to offer a mixture of free, subscription-based, and advertiser-funded programming.

Could these old plans be dusted off once again? And what will a British service look like? Will it serve just the UK, or aim for a more global English-speaking market?

Time will tell, but with such large-scale changes underway, the British broadcasting industry looks set to offer some exciting career opportunities in the very near future.


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Nick Fraser

Written by Nick Fraser

Nick has vast experience in creating and developing strong and reliable relationships. Recently relocated from Manchester to London Nick is delighted to jump into the fast and evergrowing world of recruitment. Nick helps to secure the best assignments for Infrastructure and Software Project Managers and Business Analysts in fast-moving industries in and around London. Nick has the drive and key skills to be the ‘’go-to guy’’ in this field and is continually looking to grow his client and candidate portfolio. Want to get in touch? give us a call and meet Nick for a coffee to find out how he can help you. Did you know? Nick had a small part in Hollyoaks as well as a part in BBC drama The Street. That was his extremely short acting career but watch this space at Vine Resources on our social channels!