Insight

What is the future of consumer video technology?

By David Lawrence |

The flexibility and accessibility of the internet have popularised online video streaming and the emergence of several commercial video streaming platforms. A growing number of people prefer to watch videos on the internet to televisions and DVDs due to the convenience and ease of streaming. Advances in media and file compression technology have also driven video streaming to new heights. What more should we expect to see in consumer video technology?

 

3-D, 360 video and virtual reality

 

Virtual reality is a new technology in this field, and it seems to excite much positive reaction, especially from gaming and movie enthusiasts. VR elicits a completely new sensation with consumers, much like what 3D technology did when it hit the market. It incorporates visual and auditory feedback and may at times include other natural senses. The experience of VR is very much similar to the real world visual treatment.

 

360 video is another frontier technology for future consumer video technology. This involves the use of an omnidirectional camera or multiple cameras to obtain a shot in all directions. The video can then be watched using navigational controls for a full 360° field of view. YouTube and other streaming platforms have already adapted their platforms to enable 360 playback.

 

High-resolution content

 

The demand for high-quality productions is the driving force for advanced video streaming. This will lead the industry players to innovate around reducing production costs to enable consumers to access high-quality videos at low prices. Besides the cost, the only thing holding back UHD streaming is the bandwidth required to push live streams.

 

With the introduction of 5G Internet, 4K live streaming is about to become the norm. High resolution is useful not only for entertainment but also for conducting video calls over long distances. This comes in handy when conducting online job interviews or running an online consultancy firm.

 

No click baits

 

Searchable video sites with robust search engines are optimised to get the most accurate and relevant results. Videos can be merited on a scale that is determined by the relevance of the title to the video content. This will increase trust and instil confidence in the clients. SEO algorithms on video streaming platforms are now focusing on discrediting poor quality and non-credible material. Besides, users are willing to pay more for premium content as opposed to free online streaming. This means fewer ads for the consumer, and high-quality content.

 

In conclusion, the future of video technology is promising, as it becomes more consumer oriented.


David Lawrence

Written by David Lawrence

David is the founder of Vine Resources.