VOD/OTT - who’s doing what?

By Charlie Knight |

The online video-streaming market has boomed in recent years. With the advent of exciting new ‘video-on-demand' platforms such as Netflix and Amazon Prime, the traditional model of paying for satellite pay-services accessed exclusively through a TV set seems to be in sharp decline. So far this year, Netflix has added an astonishing 7.5 million new users to its platform. Hulu, another noted on-demand service provider, had attracted 17 million people to its own platform by the end of last year (2017) - and all the signs indicate that growth will continue.

In terms of ‘who’s doing what’ in the OTT (over-the-top content – where videos are delivered via the internet) market, there are some exciting developments for us to keep track of. With technological advances in broadcast media, and increases in broadband speeds – and therefore in how much content can be downloaded by the consumer – VOD providers are confident that the on-demand boom is not over yet. Netflix recently reached in excess of a staggering 93 million users worldwide, and Disney recently announced its intention to enter the burgeoning on-demand streaming market instead of simply licensing its products for use by other platforms (think of the Pixar films, for example). It’s also worth taking a closer look at some other providers, and at the packages they currently have on offer.

Now TV – Now TV, for example, is currently attempting to undercut the cable and satellite providers by allowing access to their services, without the need for a long-term contract.

Talk Talk TV Store – Talk Talk TV Store is another platform that offers access to subscription TV services without needing to be tied to a contract. Their reasonably-priced rentals (Rogue One: A Star Wars Story at £4.50 for a month, for example) are able to be streamed across multiple devices for added convenience.

Mubi – Mubi is the streaming service of choice for movie buffs – so for a very reasonable £5.99 per month, users can download anything from its catalogue of classics, indie hits, and foreign-language films. - is a Japanese on-demand service provided by the Rakuten company, and it offers Hollywood films, as well as series from channels like HBO.

In conclusion then, the on-demand and over-the-top content boom shows no signs of slowing down – and for this reason, it’s never been so easy for consumers to watch what they want, when they want.

Charlie Knight

Written by Charlie Knight

Charlie has 3 years experience in digital marketing, helping B2B technology companies grow their businesses through inbound marketing before joining Vine Resources as Content Marketing Manager. In his spare time, Charlie enjoys travelling and the great outdoors, and he recently hiked from Mexico to Canada for charity.


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