Jana, a mobile advertising company, is the largest provider of free internet in emerging markets. Jana’s mCent products serve as a gateway to mobile content by leveraging advertising to offset user data costs.
Advertisers work with Jana to develop strategic mobile advertising campaigns and engage consumers in these rising markets. Through partnerships with 99% of mobile operators, Jana has provided over 30 million users in emerging markets with unrestricted, ad-sponsored internet access.
We talked to the co-founder and CEO Nathan Eagle about his story and insights.