The Vine Resource Podcast Show

No more cold calling - with Joanne Black, author

By David Lawrence |

Episode 9

The number one challenge for account-based sellers is to land and expand in their named accounts. But account-based selling requires more than just determination and lead-generation tools. It requires a referral system.

I had the pleasure to speak again with Joanne Black who founded no more cold calling back in 1996 and grew the company to be the number 1 company in the U.S. for transforming sales teams into referral selling machines!

Have a listen to Joanne's advice and see how your business or team can benefit.  Make sure you read her book too!


Joanne Black _Sassy


Tune in via Spotify HERE, or on iTunes HERE.

David Lawrence

Written by David Lawrence

David is the founder of Vine Resources.


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