The Vine Resource Podcast Show

Episode 9. Interview with Joanne Black, author of No More Cold Calling

By David Lawrence |

The number one challenge for account-based sellers is to land and expand in their named accounts. But account-based selling requires more than just determination and lead-generation tools. It requires a referral system.

I had the pleasure to speak again with Joanne Black who founded no more cold calling back in 1996 and grew the company to be the number 1 company in the U.S. for transforming sales teams into referral selling machines!

Have a listen to Joanne's advice and see how your business or team can benefit.  Make sure you read her book too!



Want to listen somewhere else? Tune in via Spotify HERE, or find this podcast episode on iTunes HERE.

David Lawrence

Written by David Lawrence

David is the founder of Vine Resources.