Insight

Is DAZN shaking up the Broadcast sports market?

By Charlie Knight |

DAZN has been making a lot of headlines lately. If you are a fan of boxing, you will know exactly what we are talking about. But before we delve into this, let’s reveal exactly what DAZN is. It is a subscription video streaming service, owned by Perform Group, which was launched two years ago on August 10th 2016.

Turning the world of boxing on its head

The broadcasting media newbie recently signed Canelo Alvarez to their platform in the most lucrative contract in sports history. Alvarez is now contracted to the sports streaming service for 11 fights, which should take the Mexican to the end of his career.

This is part of DAZN’s attempt to become the premier fight streaming service for fans in the United States. They have already acquired the rights to Bellator and the World Boxing Super Series. Moreover, UK promoter Eddie Hearn is showing 36 boxing nights on the platform.

Many would say that it is no coincidence that HBO’s retirement from the world of boxing comes just as DAZN has started making waves in the industry. After showing some of the most lucrative matches of all time, broadcasting over 1,000 fights, and being in business for 45 years, HBO announced it was throwing in the towel.

DAZN’s rise and HBO’s fall shows that the tide is definitely turning in terms of fighting in the U.S. – expensive PPVs are out and affordable monthly streaming services are in!

DAZN’s power is growing by the minute

While DAZN is hitting the headlines due to their massive investment in boxing, the streaming platform already has millions of subscribers across the world. At the moment, DAZN is available in seven markets, with the aim of concurring a further 13 by 2022. It has NFL rights in Canada, football league rights in Germany, and Major League Baseball rights in Japan, which was its first market.

The rise of the streaming service is also presenting a great number of career opportunities. At present, hundreds of data scientists, engineers, and developers across the UK, Holland, and Poland work for DAZN. As the company continues to move forward, more doors should open for those with experience in technology and broadcast media.

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Charlie Knight

Written by Charlie Knight

Charlie has 3 years experience in digital marketing, helping B2B technology companies grow their businesses through inbound marketing before joining Vine Resources as Content Marketing Manager. In his spare time, Charlie enjoys travelling and the great outdoors, and he recently hiked from Mexico to Canada for charity.