Insight

Is employer brand more important than pay?

By Charlie Knight |

 

Sites like Glassdoor have made it easier than ever for people to find out what it is really like to work in an organisation. With this in mind, are employers doing enough to ensure that employees are happy and engaged in their work?

Glassdoor has recently received $70 million in funding, bringing the company’s total funding to just over $160 million dollars. The company currently has one of the world’s largest job search and recruiting platforms with 27 million users. With so many people accessing the site and leaving anonymous reviews of their previous employers, the site is fast becoming something that organisations can’t ignore.

People no longer view a good company culture and a good level of employee engagement as ‘nice to have’ when considering a new role. Instead people will actively avoid working for companies where they have heard negative reviews of how the company treats their staff. A good employer brand can make a real difference to an organisation. As well as being able to hire the best staff, it brings down recruitment costs as people are literally queuing up to join the organisation.

It is no longer good enough for companies to pay lip service to employee engagement. Would-be employees can now very easily find out the truth about an organisation from current employees and ex-employees. Workers want to feel that their needs and wants are being considered and that employee wellbeing and engagement is being considered in a very real and meaningful way.

It may appear that larger organisations have an unfair advantage when it comes to employer branding. They have seemingly infinite resources which can be used while smaller organisations are so busy trying to survive that employer branding may fall by the way side. On the other hand however, creating a consistent employer brand that works across geographies and industries is very difficult and keeping your employees happy is easier when you have fewer employees.

In short, creating and maintaining a good employer brand is not easy for any company. It takes a lot of time and energy. It is a long process and will need to be constantly reconsidered and reaffirmed. It is however integral. Workers are less worried about pay packets and bonus structure and are instead more worried about work life balance and company fit. There are numerous advantages to having a happy and engaged workforce and the value a great employer brand offers companies should not be underestimated. 

Source: Vine 12


Charlie Knight

Written by Charlie Knight

Charlie has 3 years experience in digital marketing, helping B2B technology companies grow their businesses through inbound marketing before joining Vine Resources as Content Marketing Manager. In his spare time, Charlie enjoys travelling and the great outdoors, and he recently hiked from Mexico to Canada for charity.