Insight

Are your employees looking forward to an year end party?

By Charlie Knight |

 

Depending on your office culture, If employees tend to get along well and enjoy spending time together outside of work, the holiday party is just another excuse to socialise. On the other hand, if employees tend to keep a bit of distance between “work” and “life,” the office party may seem like an outdated tradition.

If you’re worried about attendance, throw your party during work hours. Employees will appreciate the disruption to their normal routine. Another strategy for attracting guests is to offer door prizes,give everyone a ticket when they arrive and later in the evening draw winners for prizes such as a half day off, a better parking spot for a week.

Consider replacing the party with an opt-in group social activity such as a community service activity, bowling, or a museum night. The challenge is finding something that everyone will enjoy, and on the other hand, a shared activity can increase your corporate social responsibility and help with shy individuals.

Invite families. There’s no simpler way to show how much you care about your employees than to invite the people closest to them to join the party.

Invite clients, customers, and other partners. This helps to build a broader community, forges connections between employees and the people they serve, and can add a much needed spark to a tired holiday party dynamic. Don’t miss out on the branding opportunities. Create a photo taking section with branded costumes and props and broadcast your guests loyalty across social media platforms.

Incorporate surprises. The surprise might be in the form of table prizes (there’s a winning ticket under one chair at each table), a special guest appearance -the CEO dressed as Father Christmas perhaps?, or handing out playful awards e.g. “Most Creative Use of Post-It Notes”, “Most Resilient”.

It’s important that your end-of-year traditions reflect the best parts of your office culture, so if that means trading in your annual adults-only party for a family-friendly shindig, inviting clients and partners to join the festivities, or even just opting out of the party scene altogether and offering paid-time off instead, do what’s best for your company.

Source: Vine 17


Charlie Knight

Written by Charlie Knight

Charlie has 3 years experience in digital marketing, helping B2B technology companies grow their businesses through inbound marketing before joining Vine Resources as Content Marketing Manager. In his spare time, Charlie enjoys travelling and the great outdoors, and he recently hiked from Mexico to Canada for charity.