How a Cover letter can help you stand out

By Charlie Knight |


The work hard play hard mentality is quite addictive but does that attitude extend into the way we present ourselves when job searching. Some CVs are as detailed as their Facebook pages with unnecessary information.
We receive a number of CVs emailed to us without salutations or a brief description of what the intention behind your email.

A cover letter is used for a reason, it is your way to promote yourself and motivate the employer to employ you. Too many times we find that applicants submit a two page CV without any evidence of real desire or hunger to fulfill the position they apply for.

So what should you include in your cover letter?

You send both a letter and a detailed CV.

  • Start by saying what job you are applying for.
  • Mention the highlights of your relevant skills and experience. Leave details in your CV.
  • Review the main qualifications the employer is looking for, and show how you can meet the needs.
  • Say your detailed CV is attached.
  • Finish by asking for an interview, and by saying how you can be contacted, eg by phone.
  • Explain your motives for applying, eg
  • How you would be an asset to the company. eg how you would be able to save the company’s time and money.
  • Highlight any previous achievements you’d like to discuss.

Keep in mind your email application is the first interview step, it is your opportunity to sell yourself and increase your chances of getting the job. Always follow up- this will set you apart from the rest.  

Source: Vine 18

Charlie Knight

Written by Charlie Knight

Charlie has 3 years experience in digital marketing, helping B2B technology companies grow their businesses through inbound marketing before joining Vine Resources as Content Marketing Manager. In his spare time, Charlie enjoys travelling and the great outdoors, and he recently hiked from Mexico to Canada for charity.